Writing your marketing plan is as important as writing your book, creating the difference between bestseller and no sales at all. Whether you are independently published or traditionally published, the system of introducing the book to the right audience is truly the difference between failure and success. Without a marketing plan, you are planning to fail.

Book sales do not just happen. You must make them happen. A marketing plan must show the revenue streams you expect to reach. This manual will help you, as an author, to meet your income or sales goals. It details the market you are seeking and how you will reach them.